LG 3.0 Prada : A sleek and stylish Android cellphone

THE new Prada phone by LG 3.0 is the third model that's the result of a collaboration between the Italian fashion house and South Korean phone manufacturer.

Just like its predecessors, every detail was designed for chic simplicity.

Case in point, is the classic black finish with the signature Saffiano pattern on the back. The phone is also very thin and just measures 8.5mm thick.

It packs a respectable 1.0GHz dual-core OMAP4430 processor, 8GB of storage and 8-megapixel camera. It also has a 4.3in WVGA Nova display with a brighness of 800-nit which makes it possible to view the screen even under bright sunlight.

The premium styling goes all the way inside too - when the phone is on, users will be greeted with a customised Prada-themed user interface in black, grey and white.

It comes preinstalled with Android 2.3 (Gingerbread) operating system with an update to Android 4.0 (Ice Cream Sandwich) scheduled for sometime in the future. Other features include a microSD card slot, Bluetooth 3.0 and a dual-band WiFi (2.4GHz and 5GHz) for high-speed surfing on the go.

The company also introduced Prada accessories such as a cradle, Bluetooth headset and a range of stylish pouches to complement the smartphone.

The Prada phone by LG 3.0 retails for RM2,299.

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www.lg.com

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