WebSite Malaysia.Net

By ZAM KARIM
bytz@thestar.com.my

BANGKOK: Philips' newly-unveiled LED-based business monitor series - comprising the Professional (P), Business (B) and Small Business (S) lines - ship with energy-saving technologies to help companies reduce overhead costs.

The built-in proprietary PowerSensor, an infrared sensor technology, dims the screen as soon as the user moves away from the monitor and switches to its normal operating mode right away when it detects the user is back.

Companies can reduce their power consumption by as much as 80% thanks to this feature, claimed Mayank Christian, global product management director at Philips Monitors MMD Taiwan.

Also, when in a standby mode, the monitors in this series only consume 0.1-watt of power. Philips opted to go with LED backlights because the technology uses 40% less power compared to a conventional CCFL (cold cathode fluorescent lamp) backlighting.

Additionally, LEDs have a longer service life so they do not need to be replaced as often, and therefore drive down the cost of ownership further, Christian said.

The P line is targeted at professional users, such as architects and designers. The line offers three screen sizes - 27in, 24in and 23in - all with adjustable height by up to 130mm, as well as tilt and turn (with auto-pivoting) capabilities.

Selected models also come with a DisplayPort connector, which allows data to be transferred at up to 10.8Gbps (gigabits per second) via a 15m cable, such as when the monitor is used in conference rooms and for remote display applications.

The B line has 20in and 21.5in screens, as well as height and tilt adjustment features. These monitors were also designed specifically for business uses.

The S line features 21.5in screens and is ideal for small firms because it offers good quality display at an affordable price point, Christian said.

All the lines have EPEAT (Electronic Product Environmental Assessment Tool) Silver certification for greener electronics, as well as constructed from recyclable materials and mercury-free LED backlighting technology.

The monitors were unveiled to the press in Bangkok, Thailand.